Mission

Delivering the Ultimate On the Water Experience

Vision

To be the Premier Recreational Marine Company Fueled by Customer Obsession

Values

P

People Make Success Happen

  • Hire the Best, Be the Best
  • Relationships First
  • Continuously Developing
  • Raise the Bar Every Day

A

Accountability & Integrity Always

  • Be Candid and Transparent
  • Say It, Do It
  • Own It, Fix It, Learn
  • Trust Builds Teams

C

Customer & Innovation Focus

  • Customer Obsessed, Loyalty Earned
  • Innovate Boldly
  • Tech-Driven Solutions
  • Solve What Matters Most

E

Excellence & Execution

  • Safety and Quality: Non-Negotiable
  • Act with Urgency, Fail Fast & Learn
  • Create a Place to Thrive
  • Win Together, Deliver Results

PACE: Setting The PACE For Success!